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How to Sell Your Home
$ $   "BY OWNER"   $ $

They finally decided -- it was time to sell. "We can sell it ourselves and save the real estate commission!" she told him.  He shrugged. "Who knows... maybe we should just call an agent and let him handle all this stuff."  They'd talked about this before, but now it was time to make a choice. The building plans were ready and the lot was theirs. No more time to waste -- they wanted to start building their new home.

When it's time to sell your home, will you choose the traditional way -- calling a real estate
firm -- or will you decide to "give it a go" as a FSBO?  Selling your home For Sale By Owner, (FSBO) can be an interesting proposition. Everyone likes to save money -- especially when it adds up to thousands of dollars!  If you decide on the "By Owner" route, here are some ideas to help you make a serious effort with a reasonable chance of success.

Make Some Plans

The first thing to do is, sit down with a pen and a legal pad and write down a rough draft of what needs to be done.  For example, you'll need to consider all of the following:

  • Sales Price
  • House Preparation
  • Sales Tools
  • Marketing Plan
  • Closing Strategy

    With this bare outline in hand, start filling in the details under each heading. Yes, it's going to take some work, but if you can pull this off, you've saved yourself a bunch of money!

    Home For Sale By Owner

    Sales Price

    Let's look at the asking price.  First, how much do you own on the mortgage?  Next... how much money do you need, after the loan is paid, to make everything work out financially for buying the new home?  Hmmm, okay... now that you know the amount of money you'll need, you can hope it will all work out that way.  So, to figure out the asking price, let's forget about all of that... because none of those things matter when it comes to pricing the house!  The ONLY thing that matters is... what are SIMILAR homes in this area selling for today?

    You could drive around and look at homes for sale, check here, and ask there... but for the real answer, call three or four real estate agents and ask them for a free market analysis. That will give you the true answer to pricing. Adjust the price according to how your house compares to others that recently sold in the area; maybe yours is larger, newer, freshly carpeted, has an extra car garage or backs up to the golf course. The real estate people will help you decide on a reasonable price... and it won't cost you a dime!  Now you're ready for step two:

    House Preparation

    Ready... Set... Go!  Your house must win the race with all the other homes that are for sale in your area. If you come in second, buyers will choose one of those other houses instead of yours. So... we've got to get the house ready to sell. Let's walk across the street and look at the house as a buyer would. Pretend that you don't own it for a minute and see how it stacks up to the other houses you see from here.  Is your front yard, including the trees and flowers, well above average for the neighborhood? Are there things sitting out that should be put away, such as toys, garden hoses and "well used" decorative items?  Walk up to the front door as though you were a stranger, looking at the building for needed maintenance or repair. How is the paint, the driveway, the windows, the front door and doorknob... are you impressed with this house?  Go inside... what do you see right away? Does the house seem clean, bright and spacious? Are the floors and walls clean?  Is the carpeting in excellent condition? You'll want to tour the house, room by room; see if it's tidy, well decorated and impressive.  If you find loose doorknobs, chipped paint, or dull kitchen and bathroom fixtures, you can bet prospective buyers will see them and it will hurt your chances of selling!  What should you do?  You need to paint, repair and replace!  Clear out any unattractive "stuff" that's going to cost you the one first impression you'll make on the next prospective buyer that walks in the door!

    Sales Tools - Continued on: [Page 2]

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